Tuesday, March 23, 2010

Lil Masterpieces Identity

A logo and stationery concept I've been working on. The web page is still to be sorted out.

Lil Masterpieces "transform(s) your child’s artwork into a beautiful canvas masterpiece ready to hang in your home to cherish forever". The prints are ordered in bulk through schools and the profits contribute to the schools' fundraising efforts.

The colours I chose are bright, energetic and youthful but presented in a clean, sensible way. Hand prints are a symbol of youth, community and creativity and are wrapped around a heart shape showing the caring side of the business's activities.

I had a lot more complicated concepts but I think the simplicity of this one has a more memorable impact.

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